Sun, 03 May 2026 15:39:32 +0000

The Final Hour: What Time Has the Super Bowl Officially Begun? As the final moments tick down before the grandest stage of them all—the Super Bowl—the air is electric, fanfare builds, and anticipation reaches a fever pitch. But beyond the speeches, the coin toss, and the halftime spectacle, one pressing question lingers: When exactly does the Super Bowl officially begin? In the world of major sporting events, precision matters—and in Super Bowl timekeeping, timing follows established protocols. Officially, the Super Bowl begins not with a dramatic countdown or glitzy kickoff but at exactly 7:00 p.m. Eastern Time (ET), when each team takes their positions on the field, batons in hand and hands clasped, ready for the game’s first play. ### The Rules of the Kickoff Time