When Do Sales Start on Black Friday

Sat, 02 May 2026 22:26:20 +0000

**When Do Sales Start on Black Friday: Understanding the Timeline** When do sales start on Black Friday? This question pulses through digital conversations across the U.S. as Black Friday approaches each year. For those eager to join the rush, knowing the exact launch date and evolving patterns helps plan smarter spending—without the stress of guesswork. While retailers and brands reveal their timelines differently, the general window begins on November 26 and often extends into adjacent days, shaped by logistics, consumer demand, and digital promotion trends. Why has this timing become a focal point for planners and shoppers? The convergence of holiday excitement, extended online promotions, and rising retail competition has turned Black Friday’s opening into a cultural milestone. Consumers increasingly seek clarity on when major deals begin—helping set expectations and maximize deals* (without resorting to last-minute rushes or misleading timelines). ### Why When Do Sales Start on Black Friday Matters to U.S. Shoppers