stussy logo

Tue, 05 May 2026 08:36:28 +0000

# The Iconic Stussy Logo: A Journey Through Streetwear History Stussy isn’t just a brand—it’s a cultural revolution. Born in the surf towns of Southern California in the early 1980s, Stussy (short for “Stüss brain”), pioneered the fusion of surf, skate, and hip-hop culture, laying the foundation for what would become modern streetwear. At the heart of this legacy is one of the most recognizable logos in fashion: the laid-back, hand-drawn “Stussy” script. ### The Origins of the Stussy Logo Created by Shawn Stussy—an amateur surfer and graffiti enthusiast—the logo emerged as a playful, authentic mark of the brand’s roots. Unlike polished corporate logos, the original Stussy logo features a casual, sketch-style “Stussy” in a cursive font, often accompanied by subtle kamiki-style lines and a distinctive underhanded stroke. This raw, unrefined aesthetic captures the rebellious, DIY spirit of 1980s street culture.